Kenwood Vineyards - Web Site

When the Brand Director at Kenwood Vineyards approached us about redesigning their web site, we knew we had a job on our hands. The challenge was to successfully integrate several different product lines into one consistent site without losing the personality of the individual wines. Because the target audience was so radically different from line to line, the site had to appeal to a wide group of people with very different tastes.

Our Creative Director came up with the idea to showcase the wines with all of their individual personalities intact as masterpieces in an art gallery setting. The association of wine with art has traditionally been a popular pairing and treating each wine as a work of art allowed for its individual character and style to be embraced into the look of the web site. We also built a hefty content management system so the winery can update the line every year. The site has been online without a design change for several years now and still looks fresh.