17 Karat Jewelry - Corporate Identity and Web Site

To sell high-end faux jewelry, you have to have a high-end looking presence. We took one look at the beautiful, vintage-inspired line and decided we had to do something special. Our Creative Director chose a look inspired by old Hollywood and film-noir. The result is nothing short of dramatic.

We started with designing a classy logo and moved on from there. With careful attention to the use of negative space and black and white photography to set the mood, we created a site, that while beautiful in itself, accentuates the featured jewelry rather than detracting from it. We also tied it into the client’s Yahoo! Store so she could track and manage her inventory in a way familiar to her.