Category Archives: Case Studies

Case Study: Disney Bridal

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We were contracted in to design and build a "tiny" web site for Disney Consumer Products. Working directly with couture designer, Kirstie Kelly, we created a dramatic site showcasing her beautiful line of wedding dresses inspired by the Disney Princesses. When the site launched at the start of the Spring Bridal Fashion Season, it received 2.7 million unique visitors during the first week. The site continued to grow in popularity and helped solidify Disney's entry into the bridal fashion industry.

After several months, Disney decided to revamp the design and go for a more traditional white on white approach. Again they contracted us to design Disney Bridal 2.0. The second design was very popular with retailers and Disney did not redesign the site again until they merged the bridal gown line with their Parks and Resorts division several years later.

Case Study: Toyota

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This project really is a marriage of minds between three incredibly creative agencies. PUB1917 is a video production company that does a lot of work for Toyota. They contracted 4 Monkeys to design the interactive portion of this Smartboard app. We designed the interface and worked with Fake Crow to implement this cutting-edge installation at the Toyota Headquarters in Southern California.

The app uses a combination of HTML 5 seamlessly merged with video transitions and interactive content.